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Business-Managed Democracy

‘Business-managed democracies are those in which the political and cultural
arrangements are managed in the interests of business.’
Sharon Beder, 2009.


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pointer Business-Managed Democracy » Education » Commercialism » Promotions » Scholarships
Corporate Scholarships

Many firms sponsor and fund scholarships as a way of associating their brands with educational endeavours.

Examples

US reference
Reference: Samuels & Associates, ‘Food and Beverage Marketing on California High School Campuses Survey: Findings and Recommendations’, Public Health Institute, March 2006.

45 percent of Californian schools participated in scholarship programs run by food and beverage companies.

reference
Reference: Alex Molnar, ‘The Ninth Annual Report on Schoolhouse Commercialism Trends: 2005-2006’, Tempe, AZ, Commercialism in Education Research Unit (CERU), Arizona State University, November 2006, p. 9.
Coke scholarships

Companies such as Coca-Cola, McDonalds and Wendy’s fund scholarship programs.

reference
Reference: Toyota Motor Sales, ‘Toyota Awards $1 Million in Scholarships to 100 High School Seniors’, Reuters, 10 June 2009.

In 2009 Toyota gave 100 high school seniors college scholarships worth a total of $1 million.

Canada reference
Reference: Alex Molnar, ‘The Ninth Annual Report on Schoolhouse Commercialism Trends: 2005-2006’, Tempe, AZ, Commercialism in Education Research Unit (CERU), Arizona State University, November 2006, p. 9.
toyota logoToyota funds fifteen $5000 scholarships for students who have excelled in environmental community service. This not only advertises the Toyota brand but associates it with environmental protection at a time when car manufacturers are being criticised for their contribution to air pollution. reference
Reference: Ian Robertson, ‘Coming to a school near you: The Future Shop lab’, Toronto Sun, 17 April 2009.

Future Shop provides 55 students with scholarships


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See also: Corporate Promotions | Contests | Incentive schemes | Sponsorship

References

 

© 2009 Sharon Beder
http://www.herinst.org/BusinessManagedDemocracy/education/commercialism/scholarships.html
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