Education logo

Business-Managed Democracy

‘Business-managed democracies are those in which the political and cultural
arrangements are managed in the interests of business.’
Sharon Beder, 2009.


Menu Bar
pointer Business-Managed Democracy » Education » Commercialism » Direct Advertising » Naming Rights
School Naming Rights

Some schools have sold the right to name parts of the school, most commonly sports facilities. But some have even sold naming rights for the whole school.

Some Examples

reference
Reference: ‘The Facts About Marketing to Kids’, Campaign for a Commercial-Free Childhood, February 2005. (pdf)

A New Jersey school has a Shop Rite gymnasium.

reference
Reference: Edward Wyatt, ‘School Board Considers Deal to Swap Ads for Computers’, New York Times, 7 April, 2000.

In 2000 the New York school board approved the naming of classrooms, libraries and sports fields after corporate donors.

reference
Reference: Tamar Lewin, ‘In Public Schools, the Name of the Game as Donor Lure’, New York Times, 26 January, 2006.

A new school in Philadelphia offered naming rights for the school at a cost of $5 million in 2006 as well as selling separate naming rights for a performing arts pavilion, gymnasium, food court/cybercafe, science laboratories and classrooms.

reference
Reference: Eve Lazarus, ‘Cafeteria Blues’, Marketing Magazine, 19 January 2004.

In Calgary, Canada, schools, portions of schools and school programs can be named after corporate donors.

In the UK, the government encourages corporations to sponsor schools which are then named after the sponsor.

reference
Reference: Welcome to Bairds Mainfreight Primary School, Bairds Mainfreight Primary School, 2009; Alex Molnar, School Commercialism: From Democratic Ideal to Market Commodity, New York, Routledge, 2005, p. 27.

In Auckland, New Zealand a school sold naming rights to six of its classrooms and a school has been named Bairds Mainfreight Primary School after selling naming rights to the company Mainfreight.

Bairds Mainfreight Primary School logo

back to top

Links

arrowPrevious

See also: Direct Advertising | Broadcasting | Computer/Internet |
Field Trips/Theatre | Book Covers | Other

References

 

© 2009 Sharon Beder
http://www.herinst.org/BusinessManagedDemocracy/education/commercialism/naming.html
Government