Reference: ‘Commercial Activities in Schools', US Government Accountability Office (GAO), August 2004, p. 11.All school districts sell commercial products, including soft drinks and snack or fast food.
Reference: ‘The Facts About Marketing to Kids’, Campaign for a Commercial-Free Childhood, February 2005, p. 15.
Three in four high schools, every second middle school and almost one in three elementary schools sell sweets. Brand name foods are sold in school cafeterias.
Reference: ‘The Facts About Marketing to Kids’, Campaign for a Commercial-Free Childhood, February 2005, p. 15. ; Zoe Weil, ‘The Business of Brainwashing’, Animals' Agenda, vol 20, no 1, 2000, p. 30.
Some schools have replaced their federally subsidised school lunch program with privatised food services from fast food giants Taco Bell, McDonalds, Pizza Hut and Subway.
Reference: American Academy of Pediatrics, ‘Children, Adolescents, and Advertising’, Pediatrics, vol 118, no 6, 2006 , p. 2565.
Taco Bell is in 3000 school cafeterias and Pizza Hut is in 4500 school cafeterias.
Reference: Naomi Klein, No Logo, London, Harper Collins, 2000, p. 91.
Some schools have signed agreements with big brand names not to provide generic pizzas and burgers that might compete.
Reference: Eve Lazarus, ‘Cafeteria Blues’, Marketing Magazine, 19 January, 2004Some high schools in British Columbia, Canada, also offer McDonald’s, KFC and Subway food outlets for school lunches.
Reference: ‘Briefing on School's Role in Promoting Child Health and Combating Commercialism’, National Union of Teachers, 9 November, p. 1.Vending machines selling soft drinks, crisps and sweets can earn English schools the equivalent of two teachers’ salaries.
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