Corporate Promotion in Schools
Corporate promotion does not necessarily aim to sell goods directly, but to foster brand loyalty in children over time, through familiarity gained from exposure to corporate brands and their positive association with school activities, as well as implicit messages about branded products.
Corporate promotions include:
Contests
Scholarships
Incentive schemes
Sponsors/Donors
See also: Introduction | Classroom Materials | Product Sales | Direct Advertising |
Market Research
References
© 2009 Sharon Beder
http://www.herinst.org/BusinessManagedDemocracy/education/commercialism/promotions.html