Business-Managed Democracy

• Introduction

• Green Consumerism
• Problems
  • Misleading Claims
  • More Consumption
  • Bit-Less-Bad Trap
  • Difficult Choices
  • Limited Choice
• Examples
  • GreenWorks
  • Carbon Neutral
  • Procter & Gamble
• Labels
  • Labelling Schemes
  • Limitations
  • Marine Stewardship
  • Rainforest Alliance
  • Forest Stewardship
  • Australian Labels
• Change
  • Changing Fashions
  • Diversion from Change
• References

• Public Relations
• Front Groups

• Wise Use Movement

• Think Tanks

• Global Warming

• SLAPPs

• Media

• Environmentalists


 

site search by freefind	advanced

---

Business-Managed Environment

Problems with Green Consumerism

A major problem with green consumerism is the unwillingness of most consumers to pay higher prices for more environmentally sustainable products. Grail Research, a consumer research company, has found "that although 85% of US consumers claim they buy green, fewer than 8% actually do". Similarly a 2008 study funded by the UK Economic and Social Research Council found that although 30% of consumers reported they were very concerned about environmental issues "the market share for “ethical foods”, one of the most visible segments of the green market, has yet to crack 5%."

Other problems include:

Misleading ClaimsIncreasing ConsumptionBit-Less-Bad TrapDifficult ChoicesLimited Choice