Perhaps the most common strategy of corporate front groups is to portray themselves as environmentalists and the corporate views they are promoting as those of environmentalists. In this way corporate interests appear to have environmental support. The names of these groups are chosen because they sound as if they are grass-roots community and environmental groups; for example:

• the Environmental Conservation Organisation, founded by the Land Improvement Contractors of America,
• the Sea Lion Defense Fund, a legal arm of the Alaska fishing industry fighting limits on fishing,
• the Coalition for a Reasonable Environment (CARE) which consists mainly of developers, builders, lawyers and investors.
• the National Wetlands Coalition, which has a logo that shows a duck flying over a wetland, formed to protect the right of its members to build and drill in wetlands without impediment
• the Forest Protection Society, founded by the Australian Forest Industry.

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Additional Material

Burke, William Kevin, 1994, 'The Wise Use Movement: Right-wing anti-environmentalism', Propaganda Review, No. 11.

Kuipers, Dean, 1994,'The Gambler's Summit: At a Wise Use conference in Reno, Nevada', Propaganda Review, No. 11, pp. 16-21, 63.

Poole, William, 'Neither wise nor well', Sierra (Nov/Dec 1992) pp. 59-61, 88-93.