Environment in Crisis

Dioxin Controversy

Early Research
Paper Industry
Public Relations
EPA Assessment
Chlorine Industry
More PR

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Science and Public Relations

Vernon Houk
Rat Study
The Banbury Conference
New England Journal of Medicine


In a concerted PR effort between 1990 and 1991 the industry was largely successful in changing dioxin's public image from being "one of the most toxic substances known" into an innocent victim of scare-mongering environmentalists and overzealous bureaucrats.

The role of the media in this will be covered in a later section on the media.

© 2003 Sharon Beder